Conversion optimization (CRO) thrives on good ideas. The more there are, the greater the chance of a noticeable uplift. But where to start without wasting a lot of time and energy? The RICE Scoring Model helps to evaluate and prioritize ideas. Success comes to those who implement the right ideas in the right order. In… Continue reading With the RICE Scoring Model to more conversions.
If you’re busy generating leads, sooner or later you’ll come across target customers without a specific need. What do you do with them? Put them on hold? File them in the newsletter distribution list? Or maybe marketers can help out a bit and artificially increase demand? Demand Generation deals with these questions. Need vs. Demand… Continue reading What is Demand Generation?
Understand target customers and their journey! Be sure to use the concept of buyer personas to help you understand the customer’s perspective. In the SaaS environment, it’s critical to know the biggest pain points. In addition, when targeting business customers, determine Ideal Customer Profiles.Outline the customer’s journey: how do they go about solving their specific… Continue reading Tasks for successful content marketing in the SaaS environment