Tasks for successful content marketing in the SaaS environment

Understand target customers and their journey! Be sure to use the concept of buyer personas to help you understand the customer’s perspective. In the SaaS environment, it’s critical to know the biggest pain points. In addition, when targeting business customers, determine Ideal Customer Profiles.Outline the customer’s journey: how do they go about solving their specific… Continue reading Tasks for successful content marketing in the SaaS environment